The place
An owner-operated pest control company out of White Plains, run by Frank Barcacel — one route, one name on the call.
What they needed
The method was the whole story.
Most pest sites sell a treatment. Frank's business is a method — find the gap, then close it. The website had to lead with that idea and make a nervous homeowner understand it in one look.
What we built
A website that argues the way Frank works.
- The concept set as the headline: Frank finds where they get in, then he seals it.
- “Where they get in” — the gaps Frank looks for first, so a visitor sees their own house the way he does.
- One pest, one question, ten cases: where is it coming from, and how do we close that off.
- “Don't describe it. Show it.” — a path to send Frank a photograph before he arrives.
- Frank himself, stated plainly: who answers the phone and who does the work.
Why it matters
One person, accountable end to end.
- The site says what the business is — a method, not a spray.
- The call goes to Frank, because the site names him.
- A visitor arrives prepared, with the gap already photographed.
The site is drawn to the same standard as the work it describes: clear, direct, and owned by the business.
The details
- Client
- 1A Pest Control
- Location
- White Plains, NY
- Services
- Website, Design
- Status
- Live